Brands, regardless of size, have never had so many options to stream video content live via social media. Only yesterday, the Professional Golf Association (PGA) announced that it has signed live streaming deals with Twitter and online sports publisher GiveMeSport to expand its reach of the US Championship beyond the traditional broadcast market. The PGA is a large entity with many followers worldwide but live streaming isn’t just for the big brands.
All brands should be looking at using video content via social media to promote themselves. Now with live streaming opportunities from Facebook, Twitter and YouTube, companies have the opportunity to get really creative with their marketing approach and to do it instantaneously.
Don’t just take our word for it…
The statistics for live video streaming are impressive and are improving all the time. Earlier this year, Live Stream published 62 Must Know Live Video Streaming Statistics from 2016. We’re not about to reel off all 62 but to back up our point… 81% of internet and mobile audiences watched more live video in 2016 than in 2015; 80% (of brand audiences) would rather watch live video from a brand than read a blog; 82% prefer live video from a brand to social posts; 78% of online audiences are already watching video on Facebook Live; and finally, 90% think video quality is the most important aspect of Facebook Live videos.
This final stat is a key point. Anyone can go live on a smartphone but if you want to make your brand look professional and stand out from the crowd then you need to take the next step up, and the good news is it’s not going to cost an arm and leg.
Trickbox can provide cost-effective professional single or multi-camera shoots with broadcast quality audio and on-screen graphics and music, which can be streamed live, simultaneously to multiple platforms – Facebook, Twitter, YouTube, your website…you name it we can do it.
We’ve completed live streaming projects for multiple clients including Cadburys, Lululemon, The Barbican, Visit London and many more.
If you want to take your live video streaming to the next level, drop us a line and find out more… or click here for more info on our live social streaming services.