Is Translation the Next Big Thing in Online and Virtual Events?

Trickbox Live Video Webinar Translation

‘London is an international city’ – we get it. Arms of London businesses spread right around the world, with clients and colleagues in different cities and different countries, all coordinating to drive their business forward. However, there are always significant language barriers and travel times to overcome, so this coordination can seem a pretty frustrating task. Particularly so at the moment, speaking from the midst of the Coronavirus panic! The face-to-face element of large meetings, especially international conferences seem to be off the cards, so what is the best way to hold events like these, and to keep everybody involved?

We have a webinar solution that can link you with your colleagues, stakeholders, and participants all over the world. This is essentially a bespoke microsite custom-made for your event, that the participants can log in, to watch the live broadcast and interact with the event. Some people call it a hub or a platform or even a portal – but we don’t like labels! Recently, an enquiry from one of our international clients highlighted the need for a multi-language broadcast of their upcoming live webinar. In response, we set up some clever audio technology, so that along with the native English spoken webinar audio, we could translate the live broadcast into four other languages in real-time. This meant that the live webinar was available in five languages simultaneously! The clever audio technology can’t take all the credit, there were some clever translators – real humans – involved too!

An added bonus is the interactive nature of this kind of live online event. When audiences register to the platform they can submit questions in advance, however, further questions can be submitted throughout. Viewer questions can be moderated (and translated if needed) by the client, or by our studio team, then they’re pushed to the platform and seen by the on-screen presenter and audience all at once. Like this, the audience engage from wherever they are in the world, with no language barriers. For example, your client in China can submit a question, your English presenter can ask the on-screen panel, and your colleague in Italy can come through with the answer, while thousands of other viewers watch and listen from all over the world!

Is this the future of business communication? With the global panic about Coronavirus growing, travel is an increasingly unattractive prospect. In our fully equipped studio with views of the City of London, Trickbox are hoping that businesses will recognise the service we’re offering as a low cost, far-reaching alternative to real-world events. Well connected and adaptable, we welcome requests from all new clients and will create a bespoke package to suit any enquiry!

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