Conviva, the real-time measurement and intelligence platform for streaming TV, has released its quarterly report on the “State of Streaming TV Across all Screens and Platforms,” which shows that compared to the same time period in 2017, the global audience for streaming TV has more than doubled while crucial quality metrics have continued to improve.
We can see from these stats that live streaming content is a key service for media companies, it’s also important for corporate organisations wishing to connect to consumers with short bursts of material via webcasts and social platforms. At Trickbox, we provide cost-effective, professional single or multi-camera shoots with broadcast quality audio and on-screen graphics and music. This can be streamed live, simultaneously to multiple platforms – Facebook, Twitter, YouTube and your website.
Over the past few weeks we’ve completed a number of fun projects for clients. During the World Cup we were very excited to have Man United and France International legend Patrice Evra filming in our Tower Bridge TV Studios. Patrice was hosting Timeline Interactive’s new app HOFr, which allows subscribers to make predictions about matches – in this case the World Cup – and have a chance of winning prizes if their predictions are correct. We provided Timeline Interactive with the Studio, equipment and streaming facilities for all the World Cup matches from the knock out rounds.
Earlier in the summer, we live streamed a “fake news” PR stunt to celebrate the release of Jurassic World: Fallen Kingdom. We provided our Tower Bridge TV Studios so that the production team had a vantage point of a T-Rex used in the stunt, on a boat on the Thames. The studio also provided the team with a hub for the production. We supplied a LiveU bonded uplink unit, which was positioned on a second boat following the T-Rex, to send the live footage back to the studio via a LiveU server. This meant that the footage could immediately be edited for fast turnaround (and delivered to big screens across London).
We also recently completed a project for LiveHereNow, a specialist live music record Label/Production company. LiveHereNow required Trickbox to live stream a Q+A of the pop group Steps #PartyAtTheCinema event during a screening of its new DVD, Party On The Dancefloor (filmed in part by Trickbox in November 2017 for Toward Infinity), to a selection of Everyman Cinemas across the UK. The event was a great success.
All brands should be looking at using video content via social media to promote themselves. Now with live streaming, companies have the opportunity to get really creative with their marketing approach and to do it instantaneously.
